Wednesday, July 31, 2013

Can Major League Soccer save ESPN and the negative light it shines on athletes in America?

Turn on ESPN and what do you see? Murder. DUI's. Steroids. Crime. The list goes on and on. It's a growing problem in several major American sports and the media is having a "field day" with it.

While the National Football League, Major League Baseball, NCAA Football and others continue to make headlines for the wrong reasons, Major League Soccer is making headlines for the right reasons.

Earlier this season LA Galaxy's Robbie Rogers became the first openly gay male athlete to play in a major professional sports league in America. Leading up to the announcement that he would join LA this season, Rogers' story became increasingly popular throughout the mainstream media and a key focal point of change and growth in American professional sports.

Rogers made his first appearance with the LA Galaxy in the 77th minute on ESPN's MLS Game of the Week on Saturday, May 26; a 4-0 win over the Seattle Sounders. In front of a packed house, Rogers was gifted one of the loudest, uplifting reactions from MLS fans all season.

Flash forward a couple weeks later and it's almost as if nothing ever happened. What might possibly be the biggest story in Major League Soccer this season went from something controversial, problematic and revolutionary all at the same time to almost a non-issue.

If you compare Rogers' story to what is going on with Johnny Manziel right now, which is more inspiring, motivational, positive? Easy. So why does the mainstream media seem to focus so much on negativity? Instead of highlighting and praising athletes for the positive role they're portraying, the media seems to look for ways to accentuate their mishaps and make them the subject of even more controversy. Sometimes you can even catch the analysts on TV giving the player some form of fatherly advice.

A lot of people, including myself, think that soccer in America has not been given the respect it deserves from the mainstream media. Rarely do you see something highlighted on television or in the newspaper with regards to soccer. It's something that I think is going to change eventually, but when?

U.S. soccer does not generate nearly anything close to what the NFL or MLB does with regards to revenue, but from a media standpoint what are we teaching our youth? We shine a light on players in other sports who continue to let us down, while players in Major League Soccer are doing things lift others up. News has never been more accessible than it is today through social media, and according to this article (written 4/8/13) 37% of teenagers in the U.S. have their own smartphone. I'm sure that number has only gone up since then.

Aaron Hernandez (NFL), Alex Rodriguez (MLB), Ryan Braun (MLB), Johnny Manziel (NCAA), Tiger Woods (PGA) and even Kobe Bryant (NBA) have become global icons for their respective sports. All of these athletes have worked very hard to get where they are/were in their careers, but at some point or another have let us all down. When was the last time you could say that about a U.S. Soccer player?

Here are some of the latest search results from Google with regards to the six athletes named above. I've also included U.S. Men's National team player and LA Galaxy forward, Landon Donovan.

Google - Estimated number of results (7/31/13)

Alex Rodriguez - 157,000,000
Aaron Hernandez - 105,000,000
Tiger Woods - 68,400,000
Ryan Braun - 68,000,000
Kobe Bryant - 61,100,000
Johnny Manziel - 35,700,000
Landon Donovan - 19,100,000

You could argue that the difference between Alex Rodriguez and Landon Donovan (approximately 137,900,000 results) is so large mainly because Rodriguez is under investigation for steroid use. We all know that he makes more money than Donovan and that he's a bigger star among the mainstream media, but why do people insist on giving a bad seed more and more publicity?

Rodriguez is 38 years old and he hasn't done anything for the United States of America. He really hasn't done all that much for Major League Baseball either. If anything, he's ruining the entire sport and its reputation. Didn't the U.S. Men's National team just win the 2013 Gold Cup? Shine some light on that.

ESPN has seen a decline in ratings this year and it serves them right. Some people are even having a little fun mocking it (Dave Letterman's Top 10 lowest rated shows on ESPN). Breaking news is great, but when you go on and on about the same subject it gets old. If soccer is the most popular sport in the world, why not put it on TV more often?

This brings us to some good news! ESPN FC, ESPN's new soccer show that will air Sunday through Friday at 530pm ET starting August 11. What this show does ratings wise could be very beneficial for the growth of soccer in America. Details regarding the hosts and primary focus of the show have not yet been released, but we'll find out soon enough.

ESPN's show will not be the only new soccer show set to air in August. Fox Sports 1 will introduce FOX Soccer Daily on August 19. This show is also 30 minutes long (starts at 4pm ET) and will be recorded from a studio in Los Angeles. For more details on the show, click here.

As a kid, I grew up idolizing all athletes. I was in awe of them. But now, because of their actions and the way they're portrayed on TV and in the mainstream media, I've become more cautious. Anybody can be a good athlete, maybe even a phenomenal one if they work hard enough, but character is what earns you respect in my opinion, and until you have that...you're nothing.

Here's hoping that ESPN FC kills it! In a good way.

Friday, July 19, 2013

Twitter is taking over the sports industry...are you following?


Your alarm clock goes off and it begins. And by it, I mean Twitter.

For most of the working population, you likely do one of three things when you wake up in the morning;

1) Get a drink
2) Go to the bathroom
3) Check your phone/computer

This used to be the order in which I started my day...not anymore. No. 3 has quickly become my new No. 1, and before I knew it, my urge to use the bathroom or take a swig of OJ had not only dropped in the pecking order, it had been prolonged an extra 15-30 minutes. And it's all because of Twitter.

When I started working as a freelance editor for Major League Soccer in 2011, I spent roughly 6-8 hours/day on Facebook and 15-20 minutes/day on Twitter. Flash forward 18 months later and you'll catch me on Twitter 6-8 hours/day (if not more) and Facebook 15-20 minutes/day.

Before we jump into the effect that Twitter is having throughout the soccer community, here are some general stats regarding the social media giant (via statisticbrain.com).

Total number of active registered Twitter users 554,750,000
Number of new Twitter users signing up everyday 135,000
Number of unique Twitter site visitors every month 190 million
Average number of tweets per day 58 million
Number of Twitter search engine queries every day 2.1 billion
Percent of Twitter users who use their phone to tweet 43 %
Percent of tweets that come from third party applicants 60%
Number of people that are employed by Twitter 2,500
Number of active Twitter users every month 115 million
Percent of Twitters who don’t tweet but watch other people tweet 40%
Number of days it takes for 1 billion tweets 5 days
Number of tweets that happen every second 9,100

As a writer/editor looking grow my career in the industry, Twitter is the ultimate resource. It's a great way to get the latest news from around the world and grow your image at the same time. Most of my friends back in Port Richey, Florida couldn't care less about Twitter, but my friends and coworkers living in New York City can't live without it.

Does Twitter thrive in metropolitan areas? Yes, but that shouldn't be the case. Whether you use Twitter to voice your opinion or check your local news, it is the most efficient way to obtain information, especially with regards to sports.

Sports Illustrated senior editor, Grant Wahl (@GrantWahl), is one of the most accomplished writers for the sport of soccer in America. He currently has 320,000+ followers on Twitter and that number continues to grow every day. Each tweet he sends out is read by tens of thousands of people.

Wahl tweets mostly about the U.S. Men's National team and Major League Soccer which makes him one of the most influential media icons in North America with regards to soccer.

A simple tweet like...
...got 367 retweets and 90 favorites.

Stephen Goff (@SoccerInsider) is another key figure relaying soccer news in America. He's a reporter for the Washington Post, covering mostly D.C. United of MLS and the U.S. Men's National team. Goff is approaching 100,000 followers.
Twitter has quickly become the most efficient way to communicate with people, companies, celebrities, etc. I can go months without texting my coworkers, but you'll likely see the majority of us communicating through Twitter on a daily basis.

It's not easy gaining followers, but if you work hard it, you'll get there. Grant Wahl didn't get to where he is because he tweets pictures of his dog. Almost everything he tweets is relevant and work related.

What you tweet and how you tweet it ultimately paves the way for success or failure amongst your peers. It's the most important form of self-promotion we have and it's free. Most people do it as a way to promote their work, brand, etc., and if done the right way, it can greatly increase your chances of landing a better job down the road.

(Note: I'm not killing it by any means when it comes to followers. Hopefully I can make a mid-season push and get to 1,000 by the end of the year. We'll see.)

Here are the most popular soccer-related accounts in the Twitterverse;
  • No. 16 Overall: Cristiano Ronaldo (@Cristiano) - 19,832,900 followers
  • No. 21 Overall: Kaka (@Kaka) - 16,121,900 followers
  • No. 57 Overall: FC Barcelona (@FCBarcelona) - 9,501,145 followers
  • No. 76 Overall: Real Madrid (@realmadrid) - 8,237,678 followers
Even more amazing is this fake Lionel Messi account (@LeoMessi_Barca) that has 715,094 followers.

Major League Soccer and each individual team will never catch a team like Barcelona, but that doesn't mean they aren't making progress. Here are the latest Twitter numbers for MLS (as of July 19, 2013):

Major League Soccer (@MLS) – 208,900 followers
  1. LA Galaxy (@LAGalaxy) – 142,659
  2. New York Red Bulls (@NewYorkRedBulls) – 76,560
  3. Seattle Sounders (@SoundersFC) – 73,530
  4. Sporting KC (@SportingKC) – 56,067
  5. D.C. United (@dcunited) – 52,473
  6. Houston Dynamo (@HoustonDynamo) – 51,312
  7. Toronto FC (@torontofc) – 47,870
  8. Vancouver Whitecaps (@WhitecapsFC) – 46,849
  9. Portland Timbers (@TimbersFC) – 46,219
  10. Chicago Fire (@ChicagoFire) – 43,419
  11. Chivas USA (@cdchivasusa) – 42,193
  12. Philadelphia Union (@PhilaUnion) – 41,543
  13. Montreal Impact (@impactmontreal) – 37,856
  14. Columbus Crew (@ColumbusCrew) – 33,242
  15. San Jose Earthquakes (@SJEarthquakes) – 28,962
  16. FC Dallas (@FCDallas) – 28,753
  17. New England Revolution (@NERevolution) – 28,665
  18. Real Salt Lake (@RealSaltLake) – 27,856
  19. Colorado Rapids (@ColoradoRapids) – 21,757
*** All MLS teams combined – 927,800+ followers ***